Yesterday I touched on some opportunities The Gap missed with the execution of their Cheer Factory campaign. Though I’m in danger of sounding like the Retail Grinch, but this latest hiccup by The Limited is too big for me to disregard.
I’m going to share a secret with you. I buy most of my work pants from The Limited. They have a style of pants that is a perfectly suited for my abnormally high waist and long legs at great prices. They also have some great accessories (love this season’s selection of gloves, scarves and tights) which I often buy as gifts.
Since the launch of their ecommerce site, I do most of my shopping with them online as there isn’t a physical store in New York City…usually. But this holiday season they followed suit with other “non-Manhattan dwelling” retailers and opened a pop-up store in Soho.
Amazing! Except for one thing. I didn’t know about it until after I’d already purchased gifts (that I would’ve bought at The Limited) somewhere else. I’m a Limited card holder and on their email marketing list, so they know I live in NYC and they had two ways of reaching me to promote the pop-up store.
But I found out too late. I wonder how many Manhattanites didn’t know either and spent their money on gifts at one of The Limited’s competitors?
The Future Of Retail Is Here 